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Shutter speed, aperture, and ISO explained

March 3rd, 2010 2 comments

The key to understanding how a camera works is to understand the relationship between shutter speed, aperture and ISO.

One metaphor often used is to imagine your camera is like a window with shutters that open and close. Aperture is the size of the window. If it’s bigger more light gets through and the room is brighter. Shutter Speed is the amount of time that the shutters of the window are open. The longer you leave them open the more that comes in.
Now imagine that you’re inside the room and are wearing sunglasses, your eyes become desensitized to the light that comes in (it’s like a low ISO).There are a number of ways of increasing the amount of light in the room, or at least how much it seems that there is. You could increase the time that the shutters are open (decrease shutter speed), you could increase the size of the window (increase aperture) or you could take off your sunglasses (make the ISO larger).

How does your camera know what the perfect exposure is? Your camera is pre programmed by the manufacturer to let an exact amount of light in for the perfect exposure, which is 18% of the light reflected form a grey surface.

Shutter Speed:
Shutter speed is measured in seconds – or in most cases fractions of seconds. The bigger the denominator the faster the speed (ie1/1000 is much faster than 1/30).
In most cases you’ll probably be using shutter speeds of 1/60th of a second or faster. This is because anything slower than this is very difficult to use without getting camera shake. Camera shake is when your camera is moving while the shutter is open and results in blur in your photos.
If you’re using a slow shutter speed (anything slower than 1/60) you will need to either use a tripod or some some type of image stabilization (more and more cameras are coming with this built in).

Shutter speeds available to you on your camera will usually double (approximately) with each setting. As a result you’ll usually have the options for the following shutter speeds – 1/500, 1/250, 1/125, 1/60, 1/30, 1/15, 1/8 etc. This ‘doubling’ is handy to keep in mind as aperture settings also double the amount of light that is let in – as a result increasing shutter speed by one stop and decreasing aperture by one stop should give you similar exposure levels.

Some cameras also give you the option for very slow shutter speeds that are not fractions of seconds but are measured in seconds (for example 1 second, 10 seconds, 30 seconds etc). These are used in very low light situations, when you’re going after special effects and/or when you’re trying to capture a lot of movement in a shot). Some cameras also give you the option to shoot in ‘B’ (or ‘Bulb’) mode. Bulb mode lets you keep the shutter open for as long as you hold it down.

When considering what shutter speed to use in an image you should always ask yourself whether anything in your scene is moving and how you’d like to capture that movement. If there is movement in your scene you have the choice of either freezing the movement (so it looks still) or letting the moving object intentionally blur (giving it a sense of movement).

To freeze movement in an image you’ll want to choose a fast shutter speed and to let the movement blur you’ll want to choose a slower shutter speed. The actual speeds you should choose will vary depending upon the speed of the subject in your shot and how much you want it to be blurred.

Use motion to your advantage. For example when you’re taking a photo of a waterfall and want to show how fast the water is flowing, or when you’re taking a shot of a racing car and want to give it a feeling of speed, or when you’re taking a shot of a star scape and want to show how the stars move over a longer period of time etc. In all of these instances choose a longer shutter speed. However in all of these cases you need to use a tripod or you’ll run the risk of ruining the shots by adding camera movement.
Focal Length and Shutter Speed – another thing to consider when choosing shutter speed is the focal length of the lens you’re using. Longer focal lengths will accentuate the amount of camera shake you have and so you’ll need to choose a faster shutter speed (unless you have image stabilization in your lens or camera). The ‘rule’ of thumb to use with focal length in non image stabilized situations is to choose a shutter speed with a denominator that is larger than the focal length of the lens. For example if you have a lens that is 50mm 1/60th is probably ok but if you have a 200mm lens you’ll probably want to shoot at around 1/250.

What is Aperture?
Put most simply – Aperture is ‘the size of the opening in the lens when a picture is taken.’
When you hit the shutter release button of your camera a hole opens up that allows your cameras image sensor to catch a glimpse of the scene you’re wanting to capture. The aperture that you set impacts the size of that hole. The larger the hole the more light that gets in – the smaller the hole the less light.

Aperture is measured in ‘f-stops’ for example f/2.8, f/4, f/5.6,f/8,f/22 etc. Moving from one f-stop to the next doubles or halves the size of the amount of opening in your lens (and the amount of light getting through). Keep in mind that a change in shutter speed from one stop to the next doubles or halves the amount of light that gets in also – this means if you increase one and decrease the other you let the same amount of light in – very handy to keep in mind).
One thing that causes a lot of new photographers confusion is that large apertures (where lots of light gets through) are given f/stop smaller numbers and smaller apertures (where less light gets through) have larger f-stop numbers. So f/2.8 is in fact a much larger aperture than f/22. It seems the wrong way around but you’ll get the hang of it.

Depth of Field and Aperture
Depth of Field (DOF) is that amount of your shot that will be in focus. Large depth of field means that most of your image will be in focus whether it’s close to your camera or far away.
Small (or shallow) depth of field means that only part of the image will be in focus and the rest will be fuzzy. Aperture has a big impact upon depth of field. Large aperture (remember it’s a smaller number) will decrease depth of field while small aperture (larger numbers) will give you larger depth of field.
It can be a little confusing at first but the way I remember it is that small numbers mean small DOF and large numbers mean large DOF.

The best way to get your head around aperture is to take lots of photos and experiment. Set up a shot outside and place some items near the camera as well as far away and take a series of shots with different aperture settings from the smallest setting to the largest. You’ll quickly see the impact that it can have and the usefulness of being able to control aperture.

Zoom Lenses; My tips

February 23rd, 2010 No comments

For some time now compact cameras have come fitted with zoom lenses, and zoom lenses are often bundled with SLR cameras. Because of the technology involved modern zoom lenses in digital cameras are often even stronger.

So when and why should you use the zoom lens on your camera?
One of the most important rules with portrait photography is “get close”. Unfortunately, for most family snaps, that rule is rarely applied. Uncluttered, closely cropped shots make the best family snaps and natural portrait photographs, and a zoom lens is the ideal way to get close in and get the cropping right.

What does using a zoom do for your photograph?
A zoom lens will get you physically closer to the action, and the content of your photograph will be much stronger if you are be able to isolate parts of the action.
Depth of field can also be used to your advantage when using a zoom lens particularly in portraits. Keep the aperture at around f5.6 and focus on the subject, when the lens is wide open you’ll get the subject in focus and the foreground and background out of focus giving you much stronger emphasis on the subject.
A mid range zoom lens is also ideal for travelling. My wife has banned me from taking a tripod and sets of lenses on holiday so I take a 24mm-105mm lens which can deal with most situations. If you can get away with taking another zoom with you take a 70mm-200mm or something up to 300mm or 400mm. Photographing the locals without attracting attention to yourself is much easier with a longer zoom lens.

Optical Zoom and Digital Zoom?
If you are about to buy a camera, perhaps even step into the world of digital, buy a camera with the strongest optical zoom you can afford. Some of the digital cameras available today have zoom lenses that are 10x or even stronger! The higher the number represented in the optical zoom the closer you can get to the action and the more dynamic your pictures can be. 
As for digital zoom, well…that is another thing altogether. Digital zooms are available in many digital cameras and work on a similar principle to cropping in on a negative. Digital zoom crops in on the digital image and uses only the central pixels in the picture. Then, using inbuilt software, the image is enhanced and built into a file that can be printed. However, the sharpness of your pictures suffers and should only be used if your desperate, if at all. Don’t factor the digital zoom into your purchasing decision.

The Great All-Rounders
Advancements in lens technologies have made some lenses possible today that just couldn’t have been considered twenty years ago. Today, you can buy one lens that lets you take wide angle landscapes and then zoom in to a person in that landscape. What’s more, these lenses are incredibly sharp! Lenses like the Tamron 18-250mm for digital SLR cameras are fantastic and you could travel the world with only this lens and hardly ever miss a shot. In fact, Tamron are packaging their 11-18mm and their 18-250mm lenses together now so that you are covered from superwide to supertelephoto in only two lenses. Most high end lenses also have an image stabilisation capability which can really help with blurred photographs resulting from camera shake.
Compact digital cameras are also including lenses that do much the same thing. The Ricoh R7 has a 7x zoom. The Canon PowerShot is similar. The SX100 IS has a 10x zoom. And there are many others like these. Included with these kinds of cameras are vibration reduction and anti shake modes that prevent your telephoto pictures from being blurred from camera shake.

How Close is ‘Close’?
If you don’t know just how close to get, try this. Compose your picture as you normally would and take it. Then, zoom in. Then, zoom in some more. Keep zooming, or moving closer until you actually begin to see only what you need to see and no more. Take another picture and compare the two. Almost invariably, your second picture will be the more interesting and dynamic of the two. 

Event Photography

February 1st, 2010 No comments

We had a busy weekend. We photographed three corporate events in London, a christening, four portrait sessions, and ran our stall on Northcote Road.

The corporate events were good fun. Novotel, the hotel group, hosted a fancy dress party for its staff. It was actually their Christmas party. They are so busy during December that there isn’t time to throw a party for the staff so they all dress up and have their end of year blow out in January.
My assistant, Jimmy and I set up a portrait studio in the ballroom where the party was held to photograph the guests in their fancy dress. While Jimmy photographed thenovotel477_0 guests I produced 7″x5″ prints for them which they were able to pick up shortly after the photographs were taken. This was a huge hit and is always very popular. So much so that they asked us to stay for another hour.

Producing prints on the night and staging ‘real time’ slideshows is great for the guests as they don’t have to wait to see the results. Also from the host’s point of view, particularly if is is a staff or corporate event it is a great opportuninty to give something fun away. There is also an opportunity to associate your brand or corporate image with the fun event by printing your logo discretely somewhere on the photo, all good stuff for you, your staff, and your clients.

We also photographed Stacy Solomon, the X factor contestant at an event this weekend. I have to admit I didn’t know who she was as I’ve only watched X factor a few times zn9e0068but my eight year old daughter thinks she’s the greatest and I managed to get an autograph for her.

We can generally produce finished photographs from an event between 24 and 48hrs which means that you can use the images to your advantage while the event is still fresh in everyone’s minds. We generally produce two sets of images supplied on DVD; a high res set for prints, and a low res set for web and email use. Go to our events and party photography page for more details.

Northcote Road Poem

January 18th, 2010 No comments

On Friday I spoke to Sarah Clarke-Wareham. She has written Book of 24 different poems, and it is called Common Ground Anyone? Rhyme Time for SW Mums.
The following is one of the poems about Northcote Road, and for many who are familiar with the area it will make you smile.

On Northcote Road we dote

Armies have their HQ, while gangs feel safe on their turf
Sports teams have home grounds, or home breaks if you like to surf
Old men have their locals, city men have their clubs
Cool men have Shoreditch; our men have Youngs pubs
So it’s not surprising that SW Mums have somewhere to call their own
A place that we can be confident is filled with just our clones
Sanctity when we’re feeling down, a comforting, familiar abode
I couldn’t write this book without mentioning the glorious Northcote Rd

As a gaggle of mums we head to Crumpet, vying for buggy space
Oli is back on the road somehow, but Becky has given chase
Tommy has spied the fairy cakes; Molly is stuck on the loo
Amelia is Queen of the castle, Harry needs a poo
Ruby is eating sugar cubes, Marley is under the table
Josh has built a tower with blocks, although it’s not looking too stable
But it doesn’t matter you smile to each other, because you’re behind Crumpet doors
So you drink your coffee, have a chat, and pretend that they’re not yours

Another day and you’re there with just your kids; it’s time for a haircut
Sally’s booked up for the next 3 weeks, can’t even fit you in when you tut
So you head to Trotters, but struggle to drag them away from driving that car
Unfortunately the fish tank doesn’t do the trick, so you bribe them with a chocolate bar
While you’re there you can’t help having a little mooch around
Which is why husband says “How could 2 haircuts cost one hundred and twenty pounds?!”

Finally you have a morning to yourself, so you head to Questionnaire
You sail through Whistles, and Sweaty Betty, by Kew you just don’t care
By White Stuff you’re 25, by Fat Face you’re in your teens
A mixture of Neal’s Yard and Space NK gives you the necessary means
You stop for a Starbucks takeout latte, treat yourself to a blueberry muffin
A friend tells you she can’t find a thing, but you’re sure she must be bluffing
You walk past Jigsaw, Fat Face Kids, Jo-Jo’s and Petit Bateau
Today is me-time you tell yourself, only one place to spend your doe
But then you have a glass of wine or two (well, All Bar One is just so handy)
And you can’t keep away from those cute little dresses: to the baby, like candy

Saturday morning with nothing to do, there’s no better place to head
Don’t know why Boiled Egg & Soldiers closed down, but I think they probably fled
Toddlers throwing tantrums in the street, babies scream for food
Clapham Junction singles stay at home, they don’t dare intrude
Organic fruit and veg looks amazing, and is only twice the price
Fresh bread, muffins, pastries and pies means the bread stall is sure to entice
You spend a fortune on Mark Anderson photos; does London ever look that good?
If Northcote Rd committee took over City Hall, well, perhaps it would

You’ve shopped for your children and yourself, there’s only one place left to dress
But of course Northcote Rd knows you well, and so caters with equal finesse
There’s Cath Kidson for kitchenware or Rosie’s pink bedroom theme
Oliver Bonas for funky extras or Cuisinere for utensils that gleam
There’s Doves for your Sunday roasts, Salumeria Napoli for your Italian night
Fara for kids toys, Pretty Pregnant if you get that fright
One Small Step or Trotters means your children will always have shoes
And if you’re looking to sell your house? Well, there are a few estate agents to choose

But what is this? The sun is setting and suddenly things start to change
The haven of SW family life is looking a little strange
Buggies replaced with scooter man, lattes replaced with beer
Crying tantrums replaced with pumping music, and then that thing we fear
The thing that ensures we scurry home, why did we leave it so late?
The arrival en masse of twenty-somethings, with freedom in their gait

Photographer London

January 5th, 2010 No comments

Happy New Year!!!!
We had a very busy December and we were able to have some time off over Christmas and New Year.

We are back at work this week and the stall on Northcote Road will be open on Saturday and Sunday this weekend. We’ll then be open every Friday, Saturday and Sunday.
This year every couple of weeks I will be writing a piece in my blog that I think may be of interest to you, stuff like how to take seasonal photographs, tips and tricks using your camera and flash, and some photoshop tutorials using shortcuts and tricks the pros use.

But there are also a number of other things we do which you may find interesting too. They are:

T Shirt and garment printing: http://www.excellentprint.co.uk

Photography Courses: http://www.photoarte.co.uk/phototours/index.html

Art and Photography for Offices: http://www.artforoffices.uk.com/index.html

I hope this year is good for you, and I look forward to hearing from you again or seeing you again on Northcote Road.

Gift Vouchers

November 22nd, 2009 No comments

It’s difficult enough buying presents for people you know well, let alone entire families and people whose tastes you haven’t yet pinned down or don’t share in their taste in art or photography.

At my stall in Northcote Road we see the agonising over ‘what to get you know who’ first hand. It might have been decided that a framed or mounted photograph is the ideal present for ‘you know who’ but will ‘you know who’ like the image you’ve chosen.
The relief is palpable sometimes when a gift voucher may be the answer. OK, its not the ideal solution as you would much prefer to give ‘you know who’ something to unwrap rather than a voucher but ultimately ‘you know who’ will get exactly what they want rather than a near miss.

We can send you your gift voucher through the mail or by email. You can see the selection by going to the following page;
http://www.photoarte.co.uk/vouchers.php

You can use the voucher to purchase or put towards any of the framed and mounted prints we have on offer as well as any of the services we offer.
Below is a list of links to the relevant pages. To buy a voucher just go back to the voucher link above.

Portrait photography;
http://www.photoarte.co.uk/porgallery.php

Event photography;
http://www.photoarte.co.uk/eapgallery.php

Wedding photography;
http://www.weddingphotographerslondon.uk.com/portfolio/

London photographs, Black & White
http://www.photoarte.co.uk/galleries_index.php

London Photographs, Colour
http://www.photoarte.co.uk/galleries_index.php

London Panoramic photographs
http://www.photoarte.co.uk/galleries_index.php

New York photographs Black & White
http://www.photoarte.co.uk/galleries_index.php

New York photographs Colour
http://www.photoarte.co.uk/galleries_index.php

Paris Photographs Colour
http://www.photoarte.co.uk/galleries_index.php

Paris photographs Black & White
http://www.photoarte.co.uk/galleries_index.php

Prague Photographs Black & White
http://www.photoarte.co.uk/galleries_index.php

Prague photographs Colour
http://www.photoarte.co.uk/galleries_index.php

Sydney Photographs Colour
http://www.photoarte.co.uk/galleries_index.php

Sydney photographs Black & White
http://www.photoarte.co.uk/galleries_index.php

New Zealand Photographs Colour
http://www.photoarte.co.uk/galleries_index.php

New Zealand Photographs Black & White
http://www.photoarte.co.uk/galleries_index.php

Christmas Portrait Photography

October 23rd, 2009 No comments

This year in the run up to Christmas we will be running our free portrait photography at our stall in the Northcote Road Market. We’ll be there on Fridays, Saturdays and Sundays in November and every day of the week in December right up until Christmas eve. The last photography session at the stall before Christmas will be the 21st Dec.

Photographs of you and/or the children are great Christmas present for relatives. We can frame the prints, produce canvases, supply them in mounts or just as prints. We take the photographs inside the stall using a white background and studio lighting. It’s fun, relaxed, and contemporary.

The session is free, you pay for the prints if you want to order. I’ve found over the years with children particularly that studio sessions sometimes just don’t work. The children may be tired, somebody bursts into tears (not just the children!), the youngest has just been punched by the eldest, etc, etc, you know what it’s like!

So, as we are at the stall anyway why not do it for free and if it works well you get some fantastic photographs, and if it doesn’t nobody is out of pocket. If you want to buy a 7″x5″ prints costs £19.50, 12″ x 8″ £25.00, up to a large wall print for £375.00. They can be ordered online, by phone, and at the stall the following weekend.

Last year we got very busy in December so if you can, or are very well organised please come in November or as early in December as you can.

The Grandison Road photography competition – Results 2009

October 14th, 2009 No comments

I was extremely flattered to be asked by Anita, who organises the annual Grandison Road Camera Club competition, to help judge the competition and award the prizes. The children who entered ranged in ages from 6 to 13 years old and the standard of work was exceptional.

The children were all given a disposable film camera, yes a film camera, and were asked to take photographs covering the following themes: Common Life, City and Town, Animals, Scenic/Landscape, Humour, Family Group, Portrait, and That’s Life.

Anita not only spent hours of her time on the competition she also paid for the cameras and the prize money. She also gave up most of the table space in her house for a number of weeks so that the photographs could be displayed. So from the children and parents who participated, and myself, many thanks to Anita.

Here are the prize winners and the photos that they took. 1st prize category winners were awarded £5, second £2.00
COMMON LIFE:
common-life-11st Prize: Madelaine Leggett aged 10
common-life-22nd Prize: Emma Whyte aged 13

CITY/TOWN:
city11st Prize: Robbie Whyte aged 11
city12nd Prize: Amy Smith aged 6

ANIMALS:
animal11st Prize: Tom Sheldon aged 8
animal22nd Prize: Emily Sheldon aged 9

SCENIC/LANDSCAPE:
scenic11st Prize: Madelaine Leggett aged 10
scenic22nd Prize: Bella Stevens aged 6

HUMOUR:
humour11st Prize: Dan Smith aged 9

FAMILY GROUP:
family11st Prize: Amy Smith-Cornfield aged 6
family22nd Prize: Nicholas Legget aged 8

PORTRAITS:
portrait11st Prize: Emma Whyte aged 13
portrait22nd Prize: Madelaine Leggett aged 10

THAT’S LIFE:
thats-life11st Prize: Nicholas Whyte aged 8
thats-life22nd Prize: Robbie Whyte aged 11
THE MAJOR PRIZES
FIRST PRIZE: £20.00

best-overallDan Smith aged 9

SECOND PRIZE: £10.00
2nd-best-overallBella Stevens aged 6

THE JUDGE’S FAVOURITE:£5.00
judges-faveEmily Sheldon aged 9

THE SPONSOR’S FAVOURITE: £5.00
sponsors-faveRobbie Whyte aged 11

Merits (£1.00) were also awarded to: Emma Whyte, Tom Sheldon, Madelaine Leggett, Nico Whyte, Bella Stevens, and San Smith.
Overall Effort Prizes (disposable cameras) were awarded to: Amy Amith and Robbie Whyte.

How to take Photographs in Autumn

October 1st, 2009 No comments

maple-leaves-2Autumn is by far my favourite time of the year for taking photographs. One of the things that I noticed most in my first year in the UK after my arrival from New Zealand was the change in seasons. We did (still do) have seasons in Christchurch in the South Island of New Zealand, but the South East of England regardless of how awful or good the summer has been always seems to enjoy a period of settled weather around this time of year and you can tell that the autumn colours will be with us soon.

Some of the best outdoor photographs I think I’ve taken of families outdoors have been in the autumn using the colours and leaves as props, and I also think some of my best selling gallery photographs have been taken in various cities in autumn.bandstand-autumn-2

So how do you take photographs in autumn? My biggest tip for photography in the autumn is KEEP THE SUN BEHIND YOU.

battersea-park-21-10-07You can break all the ‘keep the sun behind you’ rules in Spring, Summer and Winter but in autumn the direct light is much softer than it is in summer and worth using to your advantage.

For Portraits and shots of the children playing in the leaves set your DSLR to AV (aperture priority), and set the aperture to the lowest it will go to – maybe 6.4 ,5.6 or 4. The corresponding speed will be quite high and you’ll be able to capture the movement without too much blur.
You could also try this in reverse if the children (and the adults) are throwing leaves at each other. Set your camera to TV (time priority) and set the speed to 60. Take plenty of photographs, I take 50 or 60 images in a burst if there’s lots of action, the law of averages dictates that six or so will be good. take a look at my portraits page for more info.

For Landscape photographs take your time. Most lenses perform best at around f11 so set yourwandsworth-autumn-2 camera to AV and the aperture around 11. If you have a tripod use it even if you can take the photograph handheld. I find that using a tripod slows the picture taking process down and I think much more carefully about the composition. If you’re standing with your back to the light the camera’s metering system will be quite accurate although you will need to take a few frames at different exposures just to make sure you get a spot on exposure. Take a look at my photograph galleries for more autumn photographs.

b-p-station-21-10-07I’ve talked a lot about the settings you should use on SLR cameras. With compact cameras where you can’t make many manual alterations to the camera exposure don’t worry KEEP THE SUN BEHIND YOU.embankment-2-21-10-07

You’ve got plenty of time, the colours in the last two years according to my records start to look good in mid October, and oak trees don’t start falling until mid December.

How to use a flash

September 17th, 2009 No comments

Professional studio photographers rarely use direct flash to illuminate a subject, because the results are harsh, unnatural and unattractive. Most SLRS and compact cameras have a built-in flash which blasts light directly at the subject, creating the “rabbit in the headlights” effect.

With the addition of an inexpensive flash unit for bouncing flash, this harshness can be greatly reduced and will give your pictures a professional look. Another solution for cheaper compact cameras is a stick a doubled up piece of tape across the flash which will help diffuse the light, this may be an alternative to buying another piece of electronic equipment and learning to use it.
I take portrait photographs in my stall every weekend (Fridays, Saturdays, and Sunday,) and the flash is bounced off the white ceiling and the white background. It’s so effective that I don’t require the lighting rig I would normally use in the studio.

This technique is something you can easily set up in your own home. They key to bouncing a flash is a reasonably low the ceiling, and to set the flash, if you can, to fire two or three stops above the camera exposure. You can find this setting on the camera (not the flash). The icon on the button will be a plus and minus sign next to a flash symbol. Push the button and ask the flash to overexpose by +2 or +3, the lower the ceiling the less you’ll have to overexpose. Bouncing a flash eats through the batteries due to the higher output required, so make sure you load up with batteries before your sessions.

Try and use your flash with your outdoor portrait photography. This is known as ‘fill in flash’ and is particularly useful when the subject has their back to the sun, or for example under some trees on a sunny day. On a compact camera just turn the flash on, on a SLR you have more control. Push the flash button again on your camera and ask the flash to underexpose slightly (-1, -1.5), by underexposing slightly the lighting will be more subtle and less “rabbit” (in the headlights).

At night most cameras on auto setting with default to flash. You have very little control on a compact camera but on an SLR you can manage how bright the background is relative to the subject. If the light is low set your camera to AV, and set the aperture to the lowest number it will go to, 4.0, 5.0, 5.6 . Then without any over or under exposure set the flash to fire direct at the subject. You’ll have to keep the camera steady as the shutter speed may drop to below 60 (60th of a second) If it’s too dark and there’s a risk of camera shake change the mode to program or P and see how low you can set that aperture.

Please do bring your camera and flash to me at Northcote Road in the weekend and I’ll give you a free 10 minute lesson.